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Let's Get to Work Tennessee
Tn Dept. of Labor & Workforce Development
A workforce development campaign encouraging unemployed Tennesseans to  secure one of 250k+ available jobs
With so many Tennesseans out of work during the height of the COVID-19 pandemic, the TN Dept. of Workforce Development wanted to promote 250,000 available jobs statewide and encourage the unemployed to find meaningful employment.
We launched a paid media campaign targeted to unemployed individuals across the state, in addition to key industries with in-demand jobs in Tennessee: technology, business and finance, healthcare, advanced manufacturing, and distribution and logistics.

The multilingual ad campaign included original spots on broadcast TV and radio as well as digital banner ads, social ads and video content on Facebook, LinkedIn and Instagram. We also created posters with a QR code directing users to a special landing page where they could browser available positions.
Digital Advertising Impressions
Digital Video Views
QR Code Completions