We launched a paid media campaign targeted to unemployed individuals across the state, in addition to key industries with in-demand jobs in Tennessee: technology, business and finance, healthcare, advanced manufacturing, and distribution and logistics.

The multilingual ad campaign included original spots on broadcast TV and radio as well as digital banner ads, social ads and video content on Facebook, LinkedIn and Instagram. We also created posters with a QR code directing users to a special landing page where they could browser available positions.
‍