Dolly was only the beginning. After she agreed to lend her voice to help launch our Tennessee 225 celebration, we knew we needed a mechanism that allowed Tennesseans to narrate their own piece of state history. We created a set of limited-edition posters, designed by famed music industry illustrator Justin Helton, to highlight the culture and beauty of each Tennessee grand division. Tennesseans were invited to share an untold story and request a poster at landing page. Those story submissions created user-generated content to populate new social channels that were stood up to celebrate 225 years of statehood.

On top of that, we were asked to help kick off a yearlong, 95-county tour with Governor Bill Lee by lending a hand to promote an outside event on the streets of Historic Jonesborough. And guess who decided to join us? The Oak Ridge Boys.